In the past, press releases required a painstaking writing, approval and publishing process. Plus, businesses needed to have some contacts in the publishing industry in ordered to get theirs printed and circulated. The internet has changed that. Now any company can publish a press release and promote it to a wide audience, while reaping numerous benefits of doing so.
GAIN MORE EXPOSURE
Once your press release has gained traction, it may draw attention from local journalists and news publications. After they choose to circulate your release, it will gain recognition from the news source’s target audience, allowing you to tap into a new market. Not to mention, it’s a good idea to build a relationship with media publications for the future.
IMPROVING BRAND IMAGE
It has become so easy to publish and distribute a press release, companies can easily send out as many press releases as they want. Publishing more press releases more often is a good way to improve your brand’s image.
IMPORTANT SEO BENEFITS
Press releases published by several media outlets will offer you valuable backlinks to your website. Moreover, by optimizing your content, you could increase its visibility online and make your articles searchable on the Internet. Tags pointing to your topic and a set of relevant, industry and company-specific keywords are extremely important elements that you should add to your copy to optimize your press releases and unlock instant SEO benefits.
ANNOUNCING A NEW PRODUCT OR SERVICE
If you want to announce a new product or service, you can draft a press release and immediately get your news found on all major search engines and social media networks by using a press release distribution service. This also enables you to target thousands of journalists.
Print and online mediums sustain their presence through ads and relations with advertisers. An individual, organization or institution would generally need to place an ad in order to be featured in newspapers, magazine, news sites and blogs. Press releases have advertisement effect, albeit indirectly. The main difference between a press release and other advertisement processes is the fact that a press release costs less. Advertisement or ad value, which measures how much an ad would cost in the mediums that cover the press release, is a metric included in the reports of online PR agencies.
INCREASE MORE CUSTOMERS
With today’s online press releases, the media is no longer the only audience you’re writing for. 80 million people get their news online every day. Many of these people are your customers. So, you need to keep your buyers in mind when writing your press releases. And no, that doesn’t mean turning your press release into an advertisement.
Sustainability is key in advertising, publicity and public relations activities. The activities carried out at regular intervals ensure that an individual, institution or organization stay in mind. Press releases offer the opportunity to sustain these activities at affordable prices. The fact that press release services procured from online PR agencies are generally based on speed and need helps to sustain such activities.
OPPORTUNITY TO BRAND
An excellent PR campaign will offer you the chance to brand yourself as a high-authority business owner and underline the unique attributes of your business. If you can get other people to recognize you as an expert, you’ll attract more customers and be able to charge more for your services.
REPUTATIONS AND TRUST
Press releases can not only be useful in the convincing terms but also in reputation. They can change the way an audience perceives your company and also creates feelings of empathy and trust if conveyed properly. Therefore, optimize your press releases and be prepared to receive a positive reputation perception from people.
Establishing yourself as an authorityultimately means that you’re creating a increased sense of trust from others for yourself. … While you’re doing those things though try to keep the following in mind as they will keep you on track and help you build your authority much faster: Create and communicate with passion.