Why is online PR important in digital marketing? Public relations or PR, in a traditional sense, serves as a playground for large companies and corporations, with the biggest market players relying mostly on positive public image to make more sales. Although the importance of traditional PR is not a secret, what is its role in the digital world? Why is online PR a necessity these days? Here are the most common reasons why online PR is a must for your digital marketing campaigns:
A FULLY INTEGRATED CAMPAIGN
Online PR should and can be a completely integrated campaign. You release the news, and let the industry websites and journalists know about it. Now, you can tell your fans using your site’s blog, social media, your mailing list, as well as other avenues for reaching a much bigger audience than ever. in particular, the use of social media can help prolong a great digital PR campaign to further maximize its impact.
PROMOTE YOUR BRAND
This is pretty much the very core reason why you are writing your press release in the very first place. Just like traditional PR, online PR can set out to keep your brand right in front of your potential customers while they are thinking of their buying options. A remarkable image for your brand could be promoted using tailored messages, and pushed through the digital space to industry news sites, promoted on blogs, and spread all over the country with the help of press release distribution services. Every time and anytime your customers look online, you can get their attention with your positive brand image that will help you gain an important notoriety in your field.
Online PR easily beats traditional PR because this provides a two-way conversion. With the use of the internet as the official loudspeaker of your brand, you will be able to interact with more customers and learn about the things they appreciate, and the ones they don’t as far as your business is concerned. You can then track this exceptional work back to your analytics. How was your traffic doing before and after the PR campaign? When done properly, you must be able to notice a spike in your site visits. If you do it extremely well, following the spike, you will soon see that the 10,000 visits per month can turn into a steady 12,000 visits monthly. It means that you will be gaining thousands and thousands of new and interested potential customers and clients.
AND THEN THERE’S SEO
If your work covers the whole digital marketing mix, you need to take note of how every activity will affect other campaigns. What makes online PR great is that there is a higher chance for you to gain great links from authoritative industry news sites, from the blogs, from press release distribution wires, and lots of re-tweets and shares on social media. So, for those who are wondering why online PR is important, you now have the answer. If you truly care about your brand image, and getting more visibility, online is the best place to go.
Unlike advertising, a magazine mention of your product or a product review is not a direct sell so it comes out as a recommendation from a person that could be an authority in your niche like a celebrity beauty blogger with thousands of followers.
KNOW YOUR COMPETITION UP-CLOSE AND PERSONAL
You are not the only one who spends time in making new connections. It’s one way of knowing what your competitors are up to, which gives you clues how to keep up with them.
HELPS MANAGE REPUTATION.
Having trusted connections in the media is not always about free marketing but also reputation management. In your business journey, you will encounter (but I hope you don’t) dreadful situations like advertising gone wrong or unsatisfied customers lashing out on social media about how bad your product is. In times like these, media connections can help you repair the damage through a press release or similar means.
HELPS SHAPE A LIKABLE IMAGE
Customers love friendly and community-engaged brands. By maintaining a constant presence in your industry or in front your customers’ eyes, you are creating a strong connection with your audience.
Paying for a magazine spread is not a bad idea if you have the budget for it. However, if you are on a tight budget, having friends in the right places can get you a full feature or an article mention on the same publication without paying loads of cash.